![]() Key art is often shaped by contracts with actors, directors and others, and so post-release adjustments to advertising can be limited by these contractual agreements. In 2005, key art from The Silence of the Lambs and The Shining were voted to be the most iconic key art of the previous 35 years. #Ykey artist movieThe term key art was defined by The Hollywood Reporter (who awarded the annual Key Art Awards, founded in 1972) as “the singular, iconographic image that is the foundation upon which a movie’s marketing campaign is built.” Nicole Purcell, the president of Clio (who incorporated the Key Art Awards into their own awards in 2011), explained that key art was historically understood to be movie posters, but has expanded especially due to the influence of digital media.
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